The nine questions contractors actually ask.

They can already estimate them. What a competitor cannot copy is the scope, warranty, workmanship, training and service support presented alongside the number, which is exactly what the value framework puts on the page.

Price alone is the weakest story. TrueQuote shows licensing, insurance, warranty, reviews, included scope, permits, disposal and risk beside the range, so the decision is made on value rather than on a single figure.

Often, yes, and that is the point of showing it. The AI lane is labeled as collected general data, not your quote. Displaying it lets you correct the record on your own site instead of letting it go unanswered.

A range is not a quote. It orients the homeowner and then routes them to an inspection for the exact figure. Final price depends on inspection, scope, site conditions, configuration, code, labor, materials, warranty and provider.

Anchoring happens with or without you. The contractor sets the permitted range, and AI cannot move pricing outside that contractor-set percentage, so the anchor is yours rather than a stranger's.

Publishing a bare number does. Publishing a range with the reasons prices differ does the opposite: it makes the basis of your price legible and defensible.

Pricing is driven from your pricebook data rather than a static page. Sync frequency is configured per contractor during implementation.

A range with its reasoning shown reads as candid; a blank page reads as evasive. The comparison lanes and value factors are what turn a range into an explanation.

Correct, and the manufacturer-suggested lane is labeled as an equipment-level reference for exactly that reason. It provides context, not an installed-price claim.