The price you quote.
The price that holds up.
TrueQuote helps contractors build estimates that are fast to produce and genuinely accurate — so the number the customer sees on day one is the number that survives to the final invoice.
A single number is a guess
dressed up as a promise.
Most contractors quote one flat price before they truly understand the job. Then reality shows up — and someone eats the difference. Either the customer feels burned, or the margin disappears.
The lowball that bites back
Quote too low to win the job, then bleed margin on every change order and "while you're at it." The win was never real.
The padded price that loses
Add a fat buffer to feel safe and the bid balloons past the competition. Sandbagging is just losing slowly, in advance.
The hours lost guessing
Evenings rebuilding the same spreadsheet, second-guessing line items, retyping the same materials. Estimating shouldn't cost a workday.
Watch certainty replace the guess.
Pick a job type, then drag the slider. TrueQuote starts with an honest range and tightens it into a confident price as the job gets specified.
Job File
Compare your options —
honestly, side by side.
A low number on a napkin isn't the same offer as a complete, installed price that holds up. TrueQuote shows customers exactly what they're really comparing.
| Feature | Your Company | Low-Cost Contractor | National Average | Equipment Only |
|---|---|---|---|---|
| Typical price range | $8,500–$14,200 | $5,500–$11,000 | $7,800–$13,000 | $3,500–$9,000 |
| Final price certainty | Full | ⚠ Varies | Varies | N/A |
| Proper sizing & scope | ✓ | ⚠ | Varies | No |
| Installation included | ✓ | ⚠ Sometimes | Varies | No |
| Permits & code compliance | ✓ | ⚠ | Varies | No |
| Warranty | Full | Limited | Varies | N/A |
| Service after install | Included | Limited | Varies | No |
Why prices vary
See what bad quotes are
costing you every year.
Most shops quietly lose 4–6% of every job to under-quoting, change orders that never get billed, and padded bids that lose. Move the sliders to your numbers.
Turn sticker shock into
"what's my monthly?"
A $14,500 roof is a hard yes. $232 a month is an easy one. TrueQuote attaches financing to the quote itself — so the moment your price is locked, the customer can apply and approve right from the estimate.
- Bigger average ticketsWhen customers see a monthly payment instead of a lump sum, they say yes to the better materials and the full scope.
- Approvals in minutesSoft-pull pre-qualification right on the customer's phone, with no impact to their credit to check options.
- You still get paid in fullThe lender funds the job; the customer pays over time. No waiting, no chasing — and fewer deals lost to budget.
Five fixed points that
keep every quote true.
The TrueQuote mark isn't decoration — it's the philosophy. Every part of the product points back to one idea: a price you can stand behind.
Range-based pricing
Lead with an honest low–high band instead of a brittle single figure. Customers see exactly where the price can land — and why — building trust before the contract.
Guided job intake
A structured intake captures scope, photos, materials and field notes so nothing gets quoted blind. The more the engine knows, the tighter the number.
Confidence scoring
Every estimate carries a live confidence score, so you know precisely when a quote is ballpark and when it's ready to sign.
Smart line-item suggestions
TrueQuote points to the materials, labor and contingencies similar jobs actually needed — so the easy-to-forget costs stop disappearing from your margin.
A price that holds up
As the job locks in, the range converges on one number you can commit to. No surprise change orders, no eroded margin, no awkward "we ran a little over" conversation — just the price you quoted, holding firm to the final invoice.
Your business. Your rules.
Our data as the head start.
TrueQuote isn't a rigid form you bend your business around. Every question, every step of the flow, every pricing rule and guardrail is 100% customizable — and we pre-load it with the best industry data available so you're never starting from a blank page.
- Build your own questions & flowAdd, reorder and brand every question your customers answer. Match the exact way your crew scopes a job — no developer required.
- Set your pricing guidelinesDefine your labor rates, material markups, minimums and tiers. The engine follows your numbers, every single time.
- Lock in guardrailsSet floors, ceilings and approval triggers so no quote ever goes out below margin or off-policy — even from your newest tech.
- Best industry data, built inWe seed your estimates with best-available industry benchmarks for materials and labor — a proven starting point you can adjust to your market in minutes.
Four moves to a quote
you'd bet your margin on.
Capture the job
Snap photos, log measurements and scope in a guided intake built for the field — on the truck, in the driveway, before you forget a thing.
Get your range
TrueQuote returns an instant low–high estimate grounded in real material and labor data, with a confidence score that tells you how solid it is.
Tighten the number
Add detail, verify in the field, lock subs and permits. The range narrows in real time as certainty climbs toward a commitment-ready price.
Send a quote that sticks
Deliver a clean, branded estimate the customer trusts — and that holds firm from handshake to final invoice.
A world-class quoting widget,
on your site in one paste.
Drop one line of code anywhere and TrueQuote appears as a beautiful, on-brand quoting widget — turning website visitors into qualified, pre-priced leads while you're on the truck. No plugins, no rebuild, no developer.
<!-- Paste once, anywhere on your site --> <script src="https://widget.truequote.com/embed.js" data-shop="your-company" defer></script>
Let customers see it on
their own home — instantly.
Just like trying a couch in your living room before you buy, TrueQuote lets homeowners visualize the real thing on their real home — a new garage door, roof, HVAC unit, or fresh landscaping. Seeing it sells it, and a customer who can picture the result signs faster and at a higher ticket.
Try it in real time
Point a phone at the garage and the new door appears in place, to scale — walk around it, see it from every angle before a single tool comes off the truck.
You control every
call-to-action.
No two audiences convert the same way. TrueQuote gives you complete autonomy over the buttons on your widget — the copy, the color, the action — so you can tune it to be as sticky and high-converting as your market demands.
- Write the button text — "Get My Free Quote," "Lock In This Price," "Book My Free Estimate," whatever your customers respond to.
- Match your brand — set the color and style so the CTA looks like it belongs on your site, not a generic widget.
- Pick the action — book a call, capture the lead, send to financing, or trigger a GHL workflow. You decide what happens next.
A quoting experience your
customers will actually enjoy.
Beautiful on every screen — desktop, tablet and phone. This is what your customers see when they land on your TrueQuote widget.
TrueQuote is part of the Built By The Trades suite — the products work together so your shop runs on one connected platform.
Contractors stopped
guessing. So did their margin.
"We used to lose a couple grand a job to stuff we forgot to quote. Now the range catches it up front and the final number actually matches what we told the customer."
"The confidence score is the part my crew loves. They know exactly when an estimate is solid enough to send versus when we still need to get on site."
"I'm getting twice as many bids out and winning more of them, because the price holds up. No more 'we ran a little over' phone calls."
Questions contractors
actually ask.
Yes. TrueQuote is built field-first — capture photos, measurements and scope from the driveway on your phone, and the estimate updates instantly. No waiting until you're back at a desk.
A single number forces you to guess, and a guess is either too low (you eat the difference) or too high (you lose the bid). A range is honest about what's still unknown, then tightens to one committed number as the job gets specified — so the final price actually holds up.
No. TrueQuote uses your price book and your labor rates — it just makes your estimator faster and more consistent, and flags the line items similar jobs needed so nothing slips through.
TrueQuote is part of the Built By The Trades suite and is designed to work alongside the tools you already run, including accounting and field-service systems, plus simple price-book import. Ask us about your specific stack.
Most shops are sending their first real quote the same day. Import your price book, run one live job, and you'll see the range and confidence score working immediately.
Stop guessing.
Start quoting true.
Join the contractors building estimates that win the job and protect the margin. Your first quote is free — and faster than the spreadsheet you've been fighting.