# TrueQuote > TrueQuote is a contractor-controlled website pricing and value-comparison experience. A homeowner describes the job and sees a realistic range from the contractor's own pricebook, alongside contextual comparison lanes and the factors that make prices differ, without surrendering the conversation to a generic online estimate. TrueQuote is a contractor-facing SaaS product from Built By The Trades. It embeds a pricing and value-comparison experience on a home-services contractor's own website: a homeowner describes the job and sees a realistic range built from that contractor's pricebook, shown beside labeled reference lanes and the factors that make prices differ. The contractor owns the pricebook and sets a permitted percentage the system cannot exceed. Contact: david@builtbythetrades.com, (440) 715-5826. IMPORTANT: Online pricing is a research range, not an exact or binding job quote. Final price depends on inspection, scope, site conditions, configuration, code, labor, materials, warranty, and the provider you select. Full expanded overview: https://www.truequote.io/llms-full.txt ## Key Pages - [Home](https://www.truequote.io/): What TrueQuote is and who it is for. - [How it works](https://www.truequote.io/how-it-works): The five-step flow, the comparison architecture and the guardrails. - [Integrations](https://www.truequote.io/integrations): Pricebook data sources and where TrueQuote runs. - [Pricing](https://www.truequote.io/pricing): Proposed packaging and how to request current terms. - [ROI model](https://www.truequote.io/roi): The value formula and the metrics worth instrumenting. - [Objections](https://www.truequote.io/faqs): The nine questions contractors ask, answered. - [Why we built it](https://www.truequote.io/why-truequote): Founder story and the success commitment. - [Pricing-transparency guide](https://www.truequote.io/pricing-transparency-guide): Six principles for publishing price without commoditizing the work. - [Get a demo](https://www.truequote.io/bookdemo): Request a walkthrough on a real pricebook. - [Contact](https://www.truequote.io/contact): Reach the team. ## Comparison Architecture - Your permitted range (the contractor's own bounded range): Set by you. The model cannot price outside it. ±20% on the Door Serv Pro test setting. - Big-box / store price: A retail shelf number, usually with no install, permits or warranty attached. - AI search-result range: What ChatGPT or Gemini answers when they ask. (Collected general data from AI search results. Not the contractor's quote.) - National average: Broad market context, so a local number never looks arbitrary. - Manufacturer-suggested: Equipment-level reference. Manufacturers do not set installed price. ## Commercial - Proposed pricing: $399/month; founder price $349/month. - Founder pricing is available now and confirmed in writing with your quote. Setup and terms are tailored to your pricebook during implementation. ## Legal - [Privacy Policy](https://www.truequote.io/privacy) - [Terms of Service](https://www.truequote.io/terms) - [Accessibility](https://www.truequote.io/accessibility) - [Security and Trust](https://www.truequote.io/security)